ABOUT US

Welcome to Chhav — An Elegant Ethnic Store.

We are three women connected through family and strengthened by one shared passion:
curating subtle, premium, comfortable ethnic wear for everyday women like us.

Our story began during our many shopping trips together — from the colourful lanes of Jetpur to the vibrant markets of Gandhinagar. Every time we explored, we saw the same gap:

✨ Beautiful designs were too expensive
✨ Affordable designs were poor in quality
✨ Subtle, elegant, pure-fabric kurta sets were hard to find

Yet, no matter what we wore, one thing kept happening:

“Where did you buy this from?”

People trusted our taste.
They trusted our eye for timeless elegance.
And that trust became the start of our journey.

We created Chhav to bring that same curated choice directly to women who want comfort without losing elegance.
Women who want simplicity, but with beauty.
Women who want outfits that feel good — from daily hours to festive hours.

The name Chhav means shade — the comfort you feel when something finally feels “just right.”
That’s exactly what we want our outfits to be for you.

Chhav is not just clothing.
Chhav is the bond between us — three women confidently building something of our own, with love, trust, and the joy of creating something meaningful.